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The Blue Guide - GOV.UK

The blue Guide Advertising and Promotion of Medicines in the UK Third Edition Third revision - November 2020 Medicines and Healthcare products Regulatory Agency THE blue Guide ADVERTISING AND PROMOTION OF MEDICINES IN THE UK Medicines and Healthcare products Regulatory Agency Third Edition Third revision - November 2020 2 MHRA Contact Points for Advice on Advertising and Promotion of Medicines Advertising Standards and Outreach Unit Medicines and Healthcare products Regulatory Agency 10 South Colonnade LONDON E14 4PU General advice and information on advertising and promotion of medicines, including a copy of this guidance, is available on the MHRA website at For general enquiries about advertising of licensed medicines and legislation For enquiries about advertising policy Email: Tel: 020 308

4.2 Prohibition on advertising unlicensed medicines 19 4.3 Quality standards 20 4.4 Who is responsible? 22 4.5 Updating advertising 22 4.6 Keeping records 22 4.7 Special requirements for traditional herbal medicinal products 23 (THMs) 4.8 Special requirements for registered homeopathic medicines 24 ...

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