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The Blue Guide - GOV.UK

The blue Guide Advertising and Promotion of Medicines in the UK Third Edition Third revision - November 2020 Medicines and Healthcare products Regulatory Agency THE blue Guide ADVERTISING AND PROMOTION OF MEDICINES IN THE UK Medicines and Healthcare products Regulatory Agency Third Edition Third revision - November 2020 2 MHRA Contact Points for Advice on Advertising and Promotion of Medicines Advertising Standards and Outreach Unit Medicines and Healthcare products Regulatory Agency 10 South Colonnade LONDON E14 4PU General advice and information on advertising and promotion of medicines, including a copy of this guidance, is available on the MHRA website at For general enquiries about advertising of licensed medicines and legislation For enquiries about advertising policy Email: Tel: 020 3080 6523/6452 Email: Tel: 020 3080 6765/7771/6039 For general enquiries about the MHRA: Customer Services E-mail: Tel: 020 3080 6000 3 Record of changes - Third edition The Third Edition of the blue Guide was published in August 2012.

1. Registered traditional herbal medicines: Guidance for consumer 74 advertising 2. Homeopathic medicines: Guidance on advertising 82 3. Medicines which are promoted for use during pregnancy: 89 Guidance for the pharmaceutical industry 4. Best practice on the sale of medicines for pain relief 93 5.

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