Transcription of The business case for purpose
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The business case for purpose
Sponsored byCopyright 2015 Harvard business School HARVARD business REVIEW ANALYTIC SERVICES REPORTTHE business CASE FOR PURPOSESPONSOR PERSPECTIVEA round the world, the business environment is in a permanent state of disruption. Today more than ever, companies are searching for a new genetic code that will help them continuously evolve to survive and to EY Beacon Institute was launched in response to this transformation imperative. A community of global executives, entrepreneurs, academics, and thought leaders, the Beacon Institute is advancing the transformation of the working world, redefining what it means to be a successful company in the 21st century. A tie that binds our community is a shared understanding that there is a new leading edge: Those companies able to harness the power of purpose to drive performance and profitability enjoy a distinct competitive advantage.
Purpose—or the lack of shared understanding of purpose—seems to have a direct impact on the bottom line. Forty-two percent of laggards reported flat or declining revenue over the past three years, compared with 19 percent of developers and only 15 percent of prioritizers.
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