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The business case for purpose - EY

A HARVARD BUS I N E S S R E V I E W A N A LY TI C SERVICES REPO RT. THE business case . FOR purpose . Copyright 2015 Harvard business School Publishing. sponsored by SPONSOR PERSPECTIVE. Around the world, the business This did not surprise us. At EY, when we began our environment is in a permanent purpose -led transformation to build a better working state of disruption. Today world, we experienced firsthand the same benefits and more than ever, companies are barriers explored here. And we have seen these as well searching for a new genetic code when supporting our clients' transformation journeys. that will help them continuously Given the strong sentiment that purpose is important and evolve to survive and to thrive. the clear benefits it seems to accrue, it is curious that The EY Beacon Institute was purpose is utilized by only a minority of companies as launched in response to this transformation imperative.

THE BUSINESS CASE FOR PURPOSE 1 Businesses face an accelerated pace of change as digitalization, disruptive business, and rapidly changing consumer expectations reshape their world.

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