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The Coca Cola Company Marketing Strategy - Assignments Box

The Coca Cola Company : MarketingStrategyContentsIntroduction and Summary of the Company .. 3 Environmental Analysis .. 3 Political .. 4 Technological .. 5 Customer analysis STP analysis .. 5 Segmentation .. 6 Targeting .. 6 Positioning .. 7 Competitive Analysis .. 7 SWOT 7 Strengths .. 8 Opportunities .. 8 Threats .. 9 Porter s Five Force Analysis .. 10 Threat of new Entrants .. 10 Threat of substitute 11 Supplier power .. 11 Buyer Power .. 11 Strategic approach and competitive 12 Channel 13 Communication Innovative advertising .. 13 Distribution .. 15 References .. 16 Introduction and Summary of the CompanyCoca Cola is known as soft drink of the world (Bell, 2004). It was invest by Dr John Pemberton,who was a pharmacist in Atlanta. The drink did not have bubbles at that time and started sellingat soda fountains.

- The company has witnessed opposition from social groups in some countries due to the environmental issues surrounding its production. - Social and culture of a country has a huge impact on food habits of its citizens and this would impact the portfolio that Coca Cola can introduce in the country Technological

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