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THE CORPORATE STRATEGIC PLANNING PROCESS WP …

THE CORPORATE STRATEGIC PLANNING PROCESSA rnoldo C.:,Hax and Nicolas S. MajluftJanuary 1983WP #13~ School of Management, , Cambridge, MA 02139tEscuela de Ingenieria, Universidad Catolica de Chile, Santiago, Chile_ __ ___ _The CORPORATE STRATEGIC PLANNING ProcessThe CORPORATE STRATEGIC PLANNING PROCESS is a disciplined and well-definedorganizational effort aimed at the complete specification of CORPORATE the words of Andrews (1980): CORPORATE strategy is the pattern of decisions in a company thatdetermines and reveals its objectives, purposes, or goals, producesthe principal policies and plans for achieving those goals, anddefines the range of business the company is to pursue, thekind of economic and human organization it is or intends to be,and the nature of the economic and noneconomic contribution itintends to make to its sharehol

The Corporate Strategic Planning Process The corporate strategic planning process is a disciplined and well-defined organizational effort aimed at the complete specification of corporate strategy.

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