Transcription of The Definitive Guide to Marketing Metrics and Analytics
{{id}} {{{paragraph}}}
Example: dental hygienist
The Definitive Guide to Marketing Metrics and Analytics
The Definitive Guide to Marketing Metrics and AnalyticsTHE Definitive Guide TO Marketing Metrics & ANALYTICS2 Table of ContentsPART 1 Measurement Builds Respect and AccountabilityPART 2 Planning for Marketing ROIPART 3A Framework for MeasurementPART 4 Revenue AnalyticsPART 5 Marketing Performance MeasurementPART 6 The Art of ForecastingPART 7 DashboardsPART 8 Implementation: Team, Tactics, Technology46122432455762 THE Definitive Guide TO Marketing Metrics & ANALYTICS3 Why Should I Read the Definitive Guide to Marketing Metrics and Analytics ?Gartner found that Marketing Analytics earns the greatest share of Marketing budget at , while a recent CMO Survey from Deloitte and Duke University s Fuqua School of Business found that spending on Marketing Analytics is forecasted to increase by nearly 200% in the next three of organizations report using marketi
THE DEFINITIVE GUIDE TO MARKETING METRICS & ANALYTICS 11 PART 1: MEASUREMENT BUILDS RESPECT AND ACCOUNTABILITY Once you’ve considered the cascade of goals—from the CEO’s enterprise-wide vantage to the campaign owner’s budget objectives—you begin to understand the nuances required to communicate marketing’s …
Tags:
Information
Domain:
Source:
Link to this page:
Please notify us if you found a problem with this document: