Transcription of THE ELECTRIC VEHICLE - Accenture
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THE ELECTRIC VEHICLE - Accenture
THE ELECTRIC VEHICLE Why manufacturers need to rethink their ecosystems, the customer journey, and the entire value chainOriginal equipment manufacturers (OEMs) face growing pressure to address a dramatically shifting industry and customer landscape:SUSTAINABILITY NEEDS are growing and maturing, especially among young people, and particularly where mobility is CUSTOMERS who are living in urban areas and are more likely to use multi-modal urban transportation are inclined to use digital channels to stay updated on the latest technology CIRCULAR ECONOMY is pushing the automotive industry to make environmentally friendly vehicles along their whole lifecycle from green production using renewable energies to responsible battery disposal and chemical EVOLVING TECHNOLOGIES are reshaping the passenger VEHICLE through Connectivity, Autonomous, Sharing and Electrification (CASE) the e-revolution along, EVs are becoming increasingly sophisticated.
A new energy tank that redefines the vehicle: • COSTS: The battery represents a single component worth up to 35% of the vehicle’s total value • PERFORMANCE: Affects mileage range, charging time and engine power • EVOLUTION: No longer just a standalone vehicle but an active part of the grid enabling effective energy management (vehicle-to-grid or vehicle-to-
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