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The Framing of Decisions and the Psychology of Choice Amos ...

The Framing of Decisions and the Psychology of ChoiceAmos Tversky; Daniel KahnemanScience, New Series, Vol. 211, No. 4481. (Jan. 30, 1981), pp. URL: currently published by American Association for the Advancement of use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtainedprior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content inthe JSTOR archive only for your personal, non-commercial contact the publisher regarding any further use of this work.

The Framing of Decisions and the Psychology of Choice Amos Tversky and Daniel Kahneman Ecxplanations and predictions of people's choices, in everyday life as well as in the social sciences, are often found- ed on the assumption of human rational- ity. The definition of rationality has been much debated, but there is general agree-

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