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The Framing of Decisions and the Psychology of Choice Amos ...

The Framing of Decisions and the Psychology of ChoiceAmos Tversky; Daniel KahnemanScience, New Series, Vol. 211, No. 4481. (Jan. 30, 1981), pp. URL: currently published by American Association for the Advancement of use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtainedprior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content inthe JSTOR archive only for your personal.

ence, and we trace these violations to the psychological principles that govern the perception of decision problems and the evaluation of options. A decision problem is defined by the acts or options among which one must choose, the possible outcomes or con- …

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