Transcription of The future of retail banking The hyper-personalisation ...
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The future of retail banking The hyper-personalisation ...
The future of retail banking The hyper-personalisation imperative GO. November 2020. Contents Foreword 03. Introduction 04. Why must banks adopt hyper-personalisation ? 06. What obstacles are preventing banks from 11. adopting hyper-personalisation ? How can banks overcome these obstacles 16. to adopt hyper-personalisation ? Conclusion 22. References 23. Contacts 24. The future of retail banking | The hyper-personalisation imperative Foreword In this report, we are addressing In a collaborative research effort with the European Investment This report is of particular relevance to banks' boards Bank (EIB), the Global Alliance for banking on Values (GABV), and senior executives as well as to strategy, marketing, the medium term challenge around and KKS Advisors, we showed how commercial banks with and digital specialists.
1.1. The brand differentiation argument We believe that hyper-personalisation is an imperative, not an option, in a digital economy. Indeed, as various
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