Transcription of The General Data Protection Regulation - PPAI
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The General Data Protection Regulation - PPAI
The General data Protection RegulationPPAI White Paper January 2018 PROMOTIONAL PRODUCTS ASSOCIATION INTERNATIONALGDPRThe General data Protection Regulation PPAI White Paper, January 2018 2 This white paper has been prepared for informational purposes only and does not constitute legal advice. To learn more about the upcoming General data Protection Regulation , consult your legal counsel or visit: General data Protection Regulation PPAI White Paper, January 2018 3 OVERVIEWData can be described as the lifeblood of today s economy. Through the years, its intrinsic value has evolved into a critical asset for business growth and competitiveness. And yet, the opportunity that data presents also comes with great risk and responsibility.
The General Data Protection Regulation, more commonly known as the GDPR (Regulation), took over four years of development and discussion until its adoption in April 2016. The GDPR was designed to protect EU citizens in an increasingly data-driven world, vastly different from the
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