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The impact of influencers on advertising and consumer ...
STUDY. Requested by the IMCO committee The impact of influencers on advertising and consumer protection in the Single Market Policy Department for Economic, Scientific and Quality of Life Policies Directorate-General for Internal Policies Authors: Frithjof MICHAELSEN, Luena COLLINI et al. PE - February 2022 EN. The impact of influencers on advertising and consumer protection in the Single Market Abstract Influencer marketing as part of the advertising industry has grown significantly in recent years, becoming one of the most popular and effective forms of online advertising . The fast- growing market of influencers comes with potential risks for consumers and creates several challenges for regulators.
2.1.1. EASA, 2018, Best Practice Recommendation on Influencer Marketing 16 2.1.2. Goanta and Ranchordás, 2020, The regulation of social media influencers: an introduction 17 2.1.3. Goanta, 2021, Human Ads beyond targeted advertising. Content monetisation as the blind spot of the Digital Services Act 19 2.1.4.
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