Transcription of The Impact of Marketing-Sales Relationship on Business ...
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The Impact of Marketing-Sales Relationship on Business ...
The Impact of Marketing-Sales Relationship on BusinessPerformanceMarketingMaster's thesisKatariina Kyckling2010 Department of Marketing and ManagementAalto UniversitySchool of EconomicsAALTO UNIVERSITY SCHOOL OF ECONOMICS ABSTRACTD epartment of Marketing and Management s ThesisKatariina KycklingTHE Impact OF Marketing-Sales Relationship ON Business PERFORMANCEThis study explores the Marketing-Sales Relationship and the Impact it has on Business performance. Literature review of this study draws together relevant research and literature on this topic, based on which the conceptual framework is formed. Empirical part of this study investigates the state of Marketing-Sales Relationship in Finnish companies and the effects it has on Business performance of the company or Business unit.
AALTO UNIVERSITY SCHOOL OF ECONOMICS ABSTRACT Department of Marketing and Management 11.5.2010 Master’s Thesis Katariina Kyckling THE IMPACT OF MARKETING-SALES RELATIONSHIP ON BUSINESS PERFORMANCE
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