Transcription of THE IMPACT OF SERVICE QUALITY ON CUSTOMER …
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THE IMPACT OF SERVICE QUALITY ON CUSTOMER …
Journal of Research and Development Vol. 1, , 2013 1 THE IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION Shahram Gilaninia1, Mohmmad Taleghani2, Mohammad Reza Khorshidi Talemi3* 1,2 Associate Professor of Department of Industrial Management, Islamic Azad University Rasht Branch, Rasht, Iran 3* Student of Business Management, Islamic Azad University Rasht Branch, Rasht, Iran (Corresponding Author) Abstract Organizations to increase the number of their customers, their loyalty, revenue, profit and market share and subsequently increased survival, attempt to assess CUSTOMER satisfaction in their business. CUSTOMER satisfaction is a physical concept that is due personal comparison from understanding of product performance with the experience obtained of the performance. SERVICE QUALITY and CUSTOMER satisfaction are conceptually closely.
marketing concept is referred to market in general and customer in particular. Customer- ... As part of this strategy, product definition and service and the needs of customer and ... service, product quality, price and also situational factors and personal factors (Seyed Javadin, 2009).’ Journal of Research and Development Vol. 1, No.4, 2013 ...
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