Transcription of The impact of social media: advantages or disadvantages
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The impact of social media: advantages or disadvantages
African Journal of Hospitality, Tourism and Leisure Vol. 4 (2) - (2015) ISSN: 2223-814X Copyright: 2014 AJHTL - Open Access- Online @ http//: The impact of social media : advantages or disadvantages Prof. van der Bank Faculty of Human Sciences Vaal University of Technology, South Africa Tel: 015 950 9240 Email: and Marjon van der Bank Lecturer: Legal Sciences Vaal University of Technology Abstract The role and use of social media in travellers decision making and tourism operations and management are widely discussed. The strategic importance of social media are high for tourism competitiveness. Slow progress are made by the industry in responding to business opportunities by social media . The online world is rapidly evolving and some companies may embrace new technologies due to the pressure to be digital but are not thinking about what it means to the business in a virtual environment.
The phenomenon of social networking and the development of social media (web-based and mobile technologies that turn text communications into active dialog) has been the most dramatic development in the information age over recent years.Citizen Journalists (individuals who tweet opinions and
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