Transcription of The Impact of Social Media Influencers on Purchase ...
{{id}} {{{paragraph}}}
Example: stock market
The Impact of Social Media Influencers on Purchase ...
Asian Journal of Business research , Volume 7, Issue 2, 2017 19 Asian Journal of Business research Volume 7, Issue 2, 2017 ISSN 2463-4522 e-ISSN 1778-8933 DOI: The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude Xin Jean Lim Faculty of Economics and Management, Universiti Putra Malaysia Kuala Lumpur, Malaysia Aifa Rozaini bt Mohd Radzol Faculty of Economics and Management, Universiti Putra Malaysia Kuala Lumpur, Malaysia Jun-Hwa Cheah (Jacky) Azman Hashim International Business School, Universiti Teknologi Malaysia Kuala Lumpur, Malaysia Mun Wai Wong Faculty of Health, Arts and Design, Swinburne University of Technology Melbourne, Australia Abstract Social Media Influencers are first explored in the advertising field, particularly to create buzz in the younger markets and further expand Social Media coverage in businesses. This study is designed to investigate the effectiveness of Social Media Influencers , focusing on source credibility, source attractiveness, product match-up, and meaning transfer.
Nevertheless, research on social media influencers is still relatively scant (Godey et al. 2016). ... effectiveness of a marketing strategy, which can be used to predict sales and market ... who can shape audience attitudes and decision-making through the use of social media. Thus, social learning theory posits that an individual’s intention ...
Tags:
Information
Domain:
Source:
Link to this page:
Please notify us if you found a problem with this document: