The impact of social media on consumer behavior – Case ...

Scientific Papers ( ) Journal of Knowledge Management, Economics and Information Technology 1 Vol. VII, Issue 1 February 2017 The impact of social media on consumer behavior Case study Kosovo Authors: Fitore Jashari, Faculty of Economics, University of Pristina, Str. Agim Ramadani , 10000 Pristina, Republic of Kosovo, Visar Rrustemi, Faculty of Economics, University of Pristina, Str. Agim Ramadani , 10000 Pristina, Republic of Kosovo, Most studies show that the Internet and social media usage is changing consumer behavioral modern trend also witnessed in developing countries such as Kosovo.

the brand. Social media has impact on the “observational learning”, according to which, consumers observe others behavior, and learn indirectly from others experiences. According to psychology, people tend to remember more visual elements, that’s why social media content is supposed to remain longer in consumers mind.

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  Social, Media, Consumer, Behavior, Social media, Of social media on consumer behavior

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