Transcription of THE INSTITUTE FOR PUBLIC RELATIONS COMMISSION ON PR ...
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THE INSTITUTE FOR PUBLIC RELATIONS COMMISSION ON PR ...
THE INSTITUTE FOR PUBLIC RELATIONS . COMMISSION ON PR MEASUREMENT AND EVALUATION. University of Florida * PO Box 118400 * Gainesville, FL 32611-8400. (352) 392-0280 * (352) 846-1122 (fax). GUIDELINES FOR MEASURING. THE EFFECTIVENESS OF. PR PROGRAMS AND ACTIVITIES. 1997, 2003, THE INSTITUTE FOR PUBLIC RELATIONS . This booklet was first published in 1997 under the title, Guidelines and Standards for Measuring and Evaluating PR Effectiveness. It was originally written by Dr. Walter K. Lindenmann, based on guidance, input and suggestions from a task force of PR practitioners, counselors, academicians and research suppliers that included the following individuals: Forrest W. Anderson Albert J. Barr Dr. Mary Ann Ferguson Dr. James E. Grunig Thomas Martin Geri Mazur Willard Nielsen Charlotte Otto Katharine D. Paine David Silver Kathleen Ward Mark Weiner and Dr. Donald K. Wright. The booklet was updated and revised in 2002 and given a new title, Guidelines for Measuring the Effectiveness of PR Programs and Activities.
1 FOREWORD For years we have been told that we can never expect to get proper credit for what we do in public relations until we can find an effective way to measure our effectiveness.
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