Transcription of The Online Giving Study
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The Online Giving Study
A Call to Reinvent Donor RelationshipsThe Online Giving Studyby Network for Good and TrueSense Marketingsponsored by The Study covers $381 million in Online Giving through Network for Good s platform, including million gifts to 66,470 different nonprofits from 2003-2009. The Online Giving experience has a significant impact on donor loyalty, retention, and gift levels. The more intimate and emotionally coherent the Giving experience, the stronger the relationship between donor and nonprofit appears to be.
• The study covers $381 million in online giving through Network for Good’s platform, including 3.6 million gifts to 66,470 different nonprofits from 2003-2009.
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