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The Howard Journal of Communications, 19:241 257, 2008. Copyright # Taylor & Francis Group, LLC. ISSN: 1064-6175 print/1096-4649 online DOI: The Perceived Realism of African American Portrayals on Television NARISSRA M. PUNYANUNT- carter . Department of Communication Studies, Texas Tech University, Lubbock, Texas, USA. Based on questionnaire responses from 412 undergraduate students, this study sought to examine specific perceptions ( , occupational roles, negative personality characteristics, low achieving status, and positive stereotypes) of African American Portrayals on television. Results revealed that television viewers perceive the occupational roles and personality characteristics that African Americans portray on television as real or true to life. On the contrary, viewers do not perceive the low-achieving roles and positive stereotypes of African Americans on television as realistic or accurate. These findings support past research that suggests that television can affect the way viewers think about African Americans in general.
The Perceived Realism of African American Portrayals on Television NARISSRA M. PUNYANUNT-CARTER Department of Communication Studies, Texas Tech University, Lubbock, Texas, USA
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