The Pyramid of Corporate Social Responsibiiity: Toward the ...

The Pyramid of Corporate Social Responsibiiity: Toward the Morai management of organizational Stakeholders Archie B. Carroll holders with those to F. or the better part of 30 years now, corpo- rate executives have struggled with the other competing groups issue of the firm's responsibility to its soci- ety. Early on it was argued by some that the claiming legitimacy. This discussion will be Social responsibility corporation's sole responsibility was to provide a framed by a Pyramid of can only become maximum financial return to shareholders. It Corporate Social respon- became quickly apparent to everyone, however, sibility.

the Morai Management of Organizational Stakeholders Archie B. Carroll For the better part of 30 years now, corpo-rate executives have struggled with the issue of the firm's responsibility to its soci-ety. Early on it was argued by some that the corporation's sole responsibility was to provide a maximum financial return to shareholders. It

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  Management, Stakeholder, Organizational, Moira, Morai management of organizational stakeholders

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