Transcription of The Rhetorical Situation Lloyd F. Bitzer
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The Rhetorical Situation Lloyd F. Bitzer
The Rhetorical SituationLloyd F. BitzerIf someone says, That is a dangerous Situation , his words suggestthe presence of events, persons, or objects which threaten him,someone else, or something of value. If someone remarks, I findmyself in an emharrassing Situation , again the statement impliescertain situational characteristics. If someone remarks that hefound himself in an ethical Situation , we understand that he prob-ably either contemplated or made some choice of action from asense of duty or obligation or with a view to the Good. In otherwords, there are circumstances of this or that kind of structurewhich are recognized as ethical, dangerous, or characteristics, then, are implied when one refers to "therhetorical Situation " the context in which speakers or writerscreate Rhetorical discourse?
rhetorical situation" — the context in which speakers or writers create rhetorical discourse? Perhaps this question is puzzling be-cause "situation" is not a standard term in the vocabulary of rhetorical theory. "Audience" is standard; so also are "speaker," "subject," "occasion," and "speech." If I were to ask, "What is a rhetorical audience?"
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