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The Rise of Social Media Influencer Marketing on Lifestyle ...

Rise of Social Media Influencer Marketing on Lifestyle Branding by Morgan Glucksman 77 Keywords: Influencer Marketing , Social Media , advertising, Social Media influencers, Lifestyle branding Email: The Rise of Social Media Influencer Marketing on Lifestyle Branding: A Case Study of Lucie Fink Morgan Glucksman Strategic Communications Elon UniversitySubmitted in partial fulfillment of the requirements in an undergraduate senior capstone course in communicationsAbstractInfluencer Marketing , the process of identifying, engaging and supporting individuals who create conversations with a brand s customers, is a growing trend used in public relations initiatives.

Dec 08, 2017 · The rise of social media has opened up a new channel for brands to connect with consumers more directly and more organically. If a brand is not using social media influencer marketing as a strategy to better attract its target audience, now may be the time for the company to start evaluating their advertising strategy.

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