THE ROLE OF SOCIAL MEDIA IN CRISIS …

1 THE ROLE OF SOCIAL MEDIA IN CRISIS preparedness , response AND recovery By Jason Christopher Chan (RPO) Executive Summary In recent years, SOCIAL MEDIA has exploded as a category of online discourse where people create content, share it, bookmark it and network at a prodigious rate. The five key characteristics of SOCIAL MEDIA : collectivity; connectedness; completeness; clarity and collaboration lend itself to be used increasingly to support CRISIS management functions. This paper examines the various categories of SOCIAL MEDIA tools to understand how they can be utilised to enhance analytical and response capabilities of organisations for CRISIS management. The paper identified four main SOCIAL MEDIA functions: (1) information dissemination, (2) disaster planning and training, (3) collaborative problem solving and decision making, and (4) information gathering, which are then mapped onto the three CRISIS management phases of preparedness , response and recovery to describe how a range of SOCIAL MEDIA tools may be used to enhance CRISIS communications.

1 THE ROLE OF SOCIAL MEDIA IN CRISIS PREPAREDNESS, RESPONSE AND RECOVERY By Jason Christopher Chan (RPO) Executive Summary In recent years, social media has exploded as a category of online

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  Social, Media, Response, Recovery, Crisis, Preparedness, Social media in crisis, Social media in crisis preparedness, Response and recovery

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