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The Secret to Capsim Success - Anthony Vatterott

Team AndrewsFall I 2009 BUSN 6200 The Secret to The Secret to CapsimCapsimSuccessSuccessit s all about the sweet By Team Andrews: Brad White, Tim Fish, Christina Vance, Stephanie Bogan, & Anthony VatterottTeam AndrewsFall I 2009 BUSN 6200 Team ApproachTeam ApproachVision StatementTo design and manufacture the world s most cutting edge electronic sensors. To out perform and eliminate the competition in every segment of the market place. To triumph Team Andrews as the monopolistic company it once AndrewsFall I 2009 BUSN 6200 Team Approach (ContTeam Approach (Cont d)d)Critical InvestmentsCapital AcquisitionForecasting &ProductionTeam AndrewsFall I 2009 BUSN 6200 Team Approach (ContTeam Approach (Cont d)d) Strategy Broad Differentiation Presence in every segment(check) Excellent design(5 of 5 segments) Highest awareness (5 of 5 segments) Easiest accessibility(3 of 5 segments) Cutting edge R&D(3 of 5 segments) Higher prices(1 of 5 segments) Capacity expansion(3 of 5 segments)Team AndrewsFall I 2009 BUSN 6200 Forecasting & Production Calculated unit demand by grow rate and multiplied against the leading potential market share leader Aggressively added 25% additional inventory against every sales forecast Increased capacity referencing previous years demandTeam Approach (ContTeam Approach (Cont d)d)

capital firm and award VC money based on results after rounds 2 & 6. • Block out pro-forma Balanced Scorecard as sometimes our decisions were changed based on measurement and not what our strategy was. • Have a pre-grade option that would allow teams to send in their decisions to CAPSIM for a review and recommendations before official submit.

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