Transcription of The State of Fashion 2020 - McKinsey & Company
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The State of Fashion 2020 - McKinsey & Company
The State of Fashion 20202 The State of Fashion 2020 The State of Fashion 20204 The State of Fashion 2020 CONTENTSE xecutive Summary 10 11 Industry Outlook 12 15 Global Economy 18 3101: On High Alert 1902: Beyond China 23 southeast asia : A Region of Nuanced Opportunity 26 Russia: Signs of Resurgence in a Polarised Market 28 The GCC: A Region in Transition 30 Consumer Shifts 32 5903: Next Gen Social 33 Want to See the Future of Social Media? Look to asia . 3704: In The Neighbourhood 43 Executive Interview: Pete Nordstrom 46 Unlocking the Power of Stores 5005: Sustainability First 52 The Future of Upcycling: From Rags to Riches 56 Fashion System 60 8706: Materials Revolution 61 Fashion s Biological Revolution 6407: Inclusive Culture 66 Executive Interview: Annie Wu 7008: Cross-Border Challengers 73 Executive Interview: Wang Mingqiang 7609: Unconventional Conventions 79 Executive Interview: Raffaello Napoleone 8210: Digital Recalibration 85 McKinsey Global Fashion Index 88 99 Glossary and Detailed Infographics 100 End Notes 102 MGFIGLOBAL ECONOMYCONSUMER SHIFTSFASHION SYSTEM6 The State of Fashion 20207 For the fourth year in a row, The Business of Fa shion and McKinsey & Company have teamed up to bring our tr
State of Fashion. This is now a knowledge base that we build on every year, identifying the key themes ... Southeast Asia, the Middle East and Russia. To better address consumer themes next year, fashion players should focus on clearly understanding how to best use new social media channels and functions, how to optimise their
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