Transcription of THE STATE OF PROGRAMMATIC ADVERTISING - Truth
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THE STATE O F PROGRAMMATIC ADVERTISING IN PARTNERSHIP WITH2TH E STATE O F PROGRAMMATIC ADVERTISING All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. : +44 (0)207 193 4600 London Research 2018 Linus GregoriadisDirector, London ResearchLinus is an experienced digital marketing analyst who spent more than a decade setting up and building the research function at Econsultancy, a digital research and training company now owned by Centaur Media.
5 THE TATE F PRGRAMMATIC ADVERTIING Despite the widely appreciated benefits of programmatic, advertisers are becoming increasingly disillusioned with the lack of transparency in the
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