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The Strategic Marketing Process

The Strategic Marketing ProcessHow to Structure Your Marketing Activities to Achieve Better ResultsWritten by Moderandi Inc., creators of the Marketing planning and management app at Edition 2013 StrategytoolSCuStomer aCquiSitionThe Strategic Marketing ProcessSaleS ProCeSSCamPaign PlanningmarKeting PlanSeo & SemCuStomer retentiononline aDVertiSingBuSineSS DeVeloPmentSoCial meDiaSaleS managementemail marKetingCuStomer aCquiSitiontraDitional meDiaDireCt mailPuBliCitytelemarKetingeVentSmanageme ntDigitaltraditionalPlanningWeBSiteSlite ratureDeSign & CoPyVenDorSreCruitingCrmClVroitoolSnamin gmeSSagingiDentityPriCingDiStriBution

DOWNlOAD iiihundreds of plans for these marketing activities at www.MarketingMO.com. SHARE this ebook: Introduction “It was the best of times, it was the worst of times . . .” Charles Dickens, A Tale of Two Cities The Internet has fundamentally changed the marketing function, causing the greatest shift in the field since the inven-

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STRATEGIC MARKETING FOR THE SME

www.marketingmo.com

it!was when the iPod came out. ItÕs more important than it was!even five years ago. Digital marketing, social media and mobile devices have dramatically changed how we connect with our audiences. TheyÕve created a!tremendous opportunity, as well as a!tremendous burden. INSTEAD OF HAVING A!HANDFUL OF CHANNELS TO CONSUME INFORMATION AND …

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