The Strategic Marketing Process

The Strategic Marketing ProcessHow to Structure Your Marketing Activities to Achieve Better ResultsWritten by Moderandi Inc., creators of the Marketing planning and management app at Edition 2013 StrategytoolSCuStomer aCquiSitionThe Strategic Marketing ProcessSaleS ProCeSSCamPaign PlanningmarKeting PlanSeo & SemCuStomer retentiononline aDVertiSingBuSineSS DeVeloPmentSoCial meDiaSaleS managementemail marKetingCuStomer aCquiSitiontraDitional meDiaDireCt mailPuBliCitytelemarKetingeVentSmanageme ntDigitaltraditionalPlanningWeBSiteSlite ratureDeSign & CoPyVenDorSreCruitingCrmClVroitoolSnamin gmeSSagingiDentityPriCingDiStriBution CHannelSStrategyBranD StrategyComPetitiVe PoSitioningThis guide was written by the team at Moderandi Inc., creator of the Marketing MOTM planning and management web use our app to: Create plans in 3 clicks for over 300 common Marketing activities Receive step-by-step guidance for each subject covered in this guide Organize and manage their Marketing activitiesIf you like this guide, feel free to dig deeper at Moderandi Inc.

33 Vendor Selection 36 Recruiting 39 Customer Relationship Management 42 Customer lifetime Value 45 Return on Investment Customer Acquisition Planning 49 Sales Process 52 Campaign Planning 56 Marketing Plan & Budget Traditional 59 Traditional Media 62 Direct Mail 65 Publicity 68 Telemarketing 71 Trade Shows & Events Digital 74 SEO and SEM

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  Process, Marketing, Selection, Vendor, Vendor selection, Marketing process

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