The Talent Code

Greatness Isn t Born. It s Grown. here s CoyleBantam BooksThe Talent Codethe Talent codeA Bantam Book / May 2009 Published byBantam DellA Division of Random House, York, New YorkAll rights 2009 by Daniel CoyleBook design by Glen M. EdelsteinBantam Books and the Rooster colophon are registered trademarks of Random House, of Congress Cataloging-in-Publication DataCoyle, Talent code : Greatness isn t born. It s grown. Here s how. / Daniel bibliographical references and 978-0-553-80684-7 (hardcover) ISBN 978-0-553-90649-3 (ebook)1. Ability. 2. Motivation (Psychology) I. dc222008047674 Printed in the United States of AmericaPublished simultaneously in 29 28 27 26 25 24 23 BVGCHICKEN-WIREHARVARDSIn December 2006 I began visiting tiny places that produceEverest-size amounts of Talent .

worn the crown of “world’s best player.” But in the end you can’t capture the power of Brazilian talent in numbers and names. It has to be felt. Every day soccer fans around the world witness the quintessential scene: a group of enemy play-ers surround a Brazilian, leaving him no options, no space, no hope.

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