The Tipping Point - BinYaprak

THE Tipping Point how little things Can Make a Big Difference MALCOLM GLADWELL little , BROWN AND COMPANY BOSTON NEW YORK LONDON Copyright 2000 by Malcolm Gladwell All rights reserved. No part of this book may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without permission in writing from the publisher, except by a reviewer who may quote brief passages in a review. First Edition The author is grateful for permission to include the following previously copyrighted material: Excerpts from interviews on Market Mavens videotape by Linda Price, Lawrence F. Feick, and Audrey Guskey. Reprinted by permission of the authors.

The tipping point: how little things can make a big difference / by Malcolm Gladwell. p. cm. Includes index. ISBN0-316-31696-2 1. Social psychology, 2. Contagion (Social psychology) 3. Causation. 4. Context effects (Psychology) I. Title. HM1033.G53 2000 302--dc21 99-047576 10 987654321 Design: Meryl Sussman Levavi/Digitext, Inc.

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