Transcription of The Understand Insurance Research Report
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The Understand Insurance Research Report
Prepared by quantum Market Research for the Insurance Council of Australia October 2013 The Understand Insurance Research Report Background to this Report Page 2 The Understand Insurance Research Report October 2013 To better Understand consumer attitudes around general Insurance , the Insurance Council of Australia (ICA) commissioned quantum Market Research to conduct a national online survey of more than 900 people. The results of the survey form a key part of Understand Insurance , the ICA s national consumer campaign aimed at empowering consumers to make better, more informed decisions by demystifying Insurance . The Research project focussed on uncovering attitudes towards Insurance , underinsurance and non- Insurance . Research methodology & sampling Page 3 The Understand Insurance Research Report October 2013 n=917 Homeowners & Renters appropriate for contents Insurance . n=657 Homeowners appropriate for building Insurance .
Prepared by Quantum Market Research for the Insurance Council of Australia October 2013 The Understand Insurance Research Report
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