Transcription of The VRIO Framework: Evaluating Competitive Resources …
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The VRIO Framework: Evaluating Competitive Resources …
71340 Grant, R., Butler, B., Orr, S., & Murray, P. (2014). Contemporary strategic management (pp. 174 177). Milton, Australia: Wiley. John Wiley & SonsReading VRIO framework : Evaluating Competitive Resources and CapabilitiesThe VRIO framework - Evaluating Competitive Resources and capabilities As discussed earlier in this chapte r, som e of a company's heterogeneous Resources and capabilities hold the potential for sustained Competitive advantages. As Barney68 suggests, to have this potential: a firm resource must have four attributes: a) it must be valuable, in the sense that it exploits opportunities and/or neutralises th reats in a firm's environment, b) it must be rare a mo ng a firm's current and potential competition, c) it must be imperfectly imi-table, and d) it must be able to b e explo ited by a firm's organisational processes.
and sustained competitive advantage can be understood. A description of the four com ponents of the VRJO framework follows. 1. The ques tion of value: Do a fi rm's resources and cap bilities e nabl e th comp y o res pond to environmental threats or opportunities?
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