Transcription of Theory of Planned Behavior - Minnesota State …
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Theory of Planned Behavior - Minnesota State …
Academic Technology Services A Division of Information Technology Services Memorial Library, Room 3010 Mankato, MN 56001 Phone 507-389-6654 (V) 800-627-3529 711 (MRS/TTY) Fax 507-389-6115 An Affirmative Action/Equal Opportunity University. Theory of Planned Behavior What is Theory of Planned Behavior ? Key Concepts and Dimensions Measurements References What is Theory of Planned Behavior ? The Theory of Planned Behavior (TPB) predicts an individual's intention to engage in a Behavior at a specific time and place. It posits that individual Behavior is driven by Behavior intentions, where Behavior intentions are a function of three determinants: an individual s attitude toward Behavior , subjective norms, and perceived behavioral control (Ajzen, 1991). Key Concepts and Dimensions Behavioral Intention This is a proxy measure for Behavior . It represents a person's motivation in the sense of her or his conscious plan or decision to perform certain Behavior (Conner & Armitage, 1998).
Academic Technology Services A Division of Information Technology Services Memorial Library, Room 3010 • Mankato, MN 56001 Phone 507-389-6654 (V) • 800-627-3529 711 (MRS/TTY) • Fax 507-389-6115
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