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Tools & Trends in Product Development

Tools & Trends in Tools & Trends in Product DevelopmentProduct Development1 Percent of Current Sales Contributed Percent of Current Sales Contributed by New Productsby New Products0%10%20%30%40%50%60%70%Bottom ThirdMiddle ThirdTop ThirdMost SuccessfulHigh Tech All FirmsLow TechSelf Reported Standing in Industry2 Decay CurveDecay Curve0102030405060708090100 IdeasTestedLaunchedSuccess199019953 design ProcessesDesign Processes4 NPD Processes in Use in the USNPD Processes in Use in the USNoneInformalStage GateFacilitated Stage GateFunctional, sequential3rd Gen. Stage GateOther0%5%10%15%20%25%30%1 STAGE GATE PROCESSES 56 %5 Process Tasks Process Tasks .. Product Line PlanningProduct Line Planning Portfolio, CompetitionPortfolio, Competition Strategy DevelopmentStrategy Development Target Market, Needs, AttractivenessTarget Market, Needs, Attractiveness Idea/Concept GenerationIdea/Concept Generation Opportunities and SolutionsOpportunities and Solutions Idea ScreeningIdea Screening Sort, Rank, EliminateSort, Rank, TasksProcess Tasks Business AnalysisBusiness Analysis Business Case, Development ContractBusiness Case, Development Contract DevelopmentDevelopment Convert Concept into Working ProductConvert Concept into Working Product Test & ValidationTest & Validation Product Use, MarketProduct Use, Market Manufacturing DevelopmentManufa

New Product Development” ... Outline Overview Traditional Project Management Tools and Product Development Design Structure Matrix (DSM) Basics How to create Classification ...

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