Transcription of TORTILLA INDUSTRY OVERVIEW
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TORTILLA INDUSTRY OVERVIEW
TORTILLA INDUSTRY OVERVIEWJim KabbaniTIA Executive Director & CEOA genda Details of Today s Events Role of Tortillas The TORTILLA Market How & Why It Is Growing Analysis By Segment How TIA Works For YouAgenda UpdatePLEASE SEE PROGRAM BOOK INSERT / HAND-OUTT ortillas What & Why For Consumers: Tortillas Are a Food Delivery Vehicle For Corporations: Tortillas Are a Results Delivery VehicleEffective Participation In The TORTILLA IndustryIs A Revenue-Building Strategy For Producers And Suppliers In The Baking IndustryDemographic DriversTHE DEMOGRAPHIC DRIVER of TORTILLA SALEST ortilla Market Size USABILLIONSUS DOLLARM arket Size & Growth CAGR of 5-9% Since 1996 Fueled By: Demographics Dietary Diversification among AllEthnic Groups Economics US Sales in 2015 = $ Billion + Salsa Outsold Ketchup in 2008 Tortillas Outsold White Sandwich Bread in 2010 Other Baked GoodsNon-Demographic Drivers: Tremendous Growth Among Non-Hispanic Buyers Healthier Eating Alternatives To Bread Greater Variety Available More Options Kosher Organic Gluten Free Etc Conveni
Tortillas –What & Why • For Consumers: –Tortillas Are a Food Delivery Vehicle • For Corporations: –Tortillas Are a Results Delivery Vehicle
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