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Tourism 2020

Tourism 2020. Whole of government working with industry to achieve Australia's Tourism potential December 2011. The National Long-Term Tourism Strategy was launched in investment in new product, boosting productivity, increasing uptake December 2009, followed by the 2020 Tourism Industry Potential of digital technology, and addressing labour and skills shortages, all of in November 2010. The National Long-Term Tourism Strategy is which will ultimately impact on improved product and service quality. being updated and sharpened since its launch to more closely align Opportunities: Australia's Tourism offering of natural, cultural and the strategy with the 2020 Tourism Industry Potential. man-made attractions remain highly regarded and sought after Tourism 2020 marks a further milestone in Australian Tourism by visitors. Achieving the 2020 Tourism Industry Potential would policy. It represents an integration of the long term focus, research increase Tourism 's contribution to GDP by as much as 50% to an and collaboration commenced under the National Long-Term estimated $51 billion.

Following a review of the progress made by the National Long-Term Tourism Strategy Working Groups and the 2020 Tourism Industry Potential, the updated Tourism 2020 will have six strategic areas.

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