Transcription of TOURISM PLANNING APPROACHES
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TOURISM PLANNING APPROACHES
TOURISM PLANNING APPROACHES . 1. BOOSTERISM. Underlying assumptions and related Examples of related methods attitudes promotion TOURISM is inherently good TOURISM should be developed public relations cultural and natural resources should advertising be exploited growth target industry as expert development defined in business/. corporate terms Examples of related models demand forecasting models Definition of the TOURISM PLANNING problem how many tourists can be attracted and Examples of related literature accommodated? Usually associated with TOURISM policy how can obstacles be overcome? statements convincing hosts to be good to tourists 2. ECONOMIC. Examples of related methods Underlying assumptions and related supply-demand analysis attitudes benefit-cost analysis TOURISM equal to other industries product-market matching use TOURISM to: create employment, earn development incentives foreign revenue and improve terms of trade, encourage regional development, market segmentation overcome regional eco
Roles of evaluation and monitoring in the tourism planning and policy-making process a. Assessing the degree of need for government intervention and policy. b. Continuous function of the policy-making process to enlighten, clarify and improve policy. Evaluation allows for the testing of assumptions regarding the way in which the process operates,
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