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TOURISM PRODUCT DEVELOPMENT - Gov

TOURISM PRODUCT DEVELOPMENTIf you would like this information in another official language, call vous voulez ces informations dans une autre langue officielle, spin ki nitawiht n n h yawihk ma cim win, tipw sin cho yat k e e . D wegod newo de , gots o cho er ht s D ne Su ne yat t a huts elk r xa beya yat the a at e, nuwe ts n yo t .ChipewyanEd gond dehga h got e zhat e k e e edat e h enahddhe n de naxets e edah .South SlaveyK a hsho got ne x d k e heder ed htl e yer n we n de du SlaveyJii gwandak izhii ginji k vat atr ija hch uu zhit yinohthan ji , diits a t ginohkhi inUvanittuaq ilitchurisukupku Inuvialuktun.

Table of Contents 2 Introduction 3 Tourism Product Development 4 ͧ What Exactly is a Tourism Product? ͧ Developing New Tourism Products 5 ͧ Product Positioning ͧ Product Packaging 6 Growth Strategies 6 ͧ The Ansoff Matrix 7 ͧ Market Development 8 ͧ Tourism Product Development 9 ͧ Exercise 1 10 Target Markets 10 ͧ Who is Coming to the NWT? 12 ͧ Understanding your Target …

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MARKETING YOUR TOURISM PRODUCTS - Gov

www.iti.gov.nt.ca

Tourism products include all services or experiences that are offered primarily to tourists in the destination they are visiting, such as accommodations, restaurants, fishing trips, hunting excursions, aurora tours, sightseeing trips, museums, cultural centres, arts and crafts stores, or Indigenous cultural experiences.

  Experience

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