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Tourist perceptions of factors influencing destination ...
African Journal of Hospitality, Tourism and Leisure, Volume 7 (4) - (2018) ISSN: 2223-814X Copyright: 2018 AJHTL /Author/s- Open Access- Online @ http//: 1 Tourist perceptions of factors influencing destination image: a case study of selected Kimberley resorts Rene Haarhoff Head of Department: Tourism & Event Management Central University of Technology, Free State South Africa Email: Abstract destination image is the sum of perceptual beliefs, knowledge, affective feeling, and total impression that a visitor holds about a particular destination , and it plays a critical role in determining purchase decisions in the destination -choice process, and the attractiveness of a destination .
destination image, leads tourist satisfaction – which in turn results in destination loyalty. The aim of this research was to determine whether the perception of the resorts has an influence on the visitation levels of the resorts. The resorts have …
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