Transcription of Town Centre Shopper report - Example - Experian
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Example: air traffic controller
Town Centre Shopper report - Example - Experian
town Centre Shopper Reportfor YeovilEXAMPLE report How to interpret the data in your report Where Britain Shops Catchment This map shows your market share percentage and general location of residents living within a town Centre s catchment that shop within it. For Example , an area showing a 70%-80% figure in catchment means that 70%+ of shoppers in this area shop in that Centre . This map also illustrates the percentage of shoppers that shop elsewhere. For Example , an area showing a band retaining 20%-30% of shoppers within catchment for this Centre means that 70%-80% of shoppers from this area shop elsewhere. Catchment Population Leakage This page details a retail centres catchment Shopper leakage to specific neighbouring retail centres by population volume and percentages that make up the total catchment population as a whole. This also indicates a town Centre s specific retention in Shopper volume within its own catchment and where the remainder of shoppers within a town Centre s catchment go to shop.
Rank GOAD Centre Name Comparison Spend Region 113 Basingstoke £417M South East 114 Kings Lynn £416M East Anglia 115 Kensington £414M Greater London
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