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transform the way you develop products, services ...
Design Thinking by Tim BrownThinking like a designer can transform the way you develop products, services , processes and even strategy. Reprint R0806E Design Thinking by Tim Brown harvard business review june 2008page 1 COPYRIGHT 2008 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED. Thinking like a designer can transform the way you develop products, services , processes and even strategy. Thomas Edison created the electric lightbulband then wrapped an entire industry aroundit. The lightbulb is most often thought of as hissignature invention, but Edison understoodthat the bulb was little more than a parlortrick without a system of electric power gener-ation and transmission to make it truly he created that, Edison s genius lay in his
ered by a thorough understanding, through di-rect observation, of what people want and need in their lives and what they like or dislike about the way particular products are made, packaged, marketed, sold, and supported. Many people believe that Edison’s greatest invention was the modern R&D laboratory and methods of experimental investigation.
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