Transcription of Twelve Traditions - Tradition Eleven - (pp. 180-183)
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Twelve Traditions - Tradition Eleven - (pp. 180-183)
180 Tradition Eleven Our public relations policy is based on attrac-tion rather than promotion ; we need always maintain personal anonymity at the level of press, radio, and fi lms. WITHOUT its legions of well-wishers, could never have grown as it has. Throughout the world, immense and favorable publicity of every description has been the principal means of bringing alcoholics into our Fellow-ship. In offi ces, clubs, and homes, telephones ring constantly. One voice says, I read a piece in the ; another, We heard a radio ; and still another, We saw a moving or We saw something about on . It is no exaggera-tion to say that half of s membership has been led to us through channels like inquiring voices are not all alcoholics or their fami-lies.
TRADITION ELEVEN 181 we have arrived at what that policy ought to be. It is the opposite in many ways of usual promotional practice. We found that we had to rely upon the principle of attraction rather than of promotion.
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