Transcription of UNDERSTANDING BEHAVIOUR CHANGE How to apply …
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SEWeb LIFE+ Project Action Number 04 UNDERSTANDING BEHAVIOUR CHANGE How to apply theories of BEHAVIOUR CHANGE to SEWeb and related public engagement activities Katrin Prager, James Hutton Institute May 2012 UNDERSTANDING BEHAVIOUR CHANGE How to apply theories of BEHAVIOUR CHANGE to SEWeb and related public engagement activities Katrin Prager, James Hutton Institute Report for SEWeb LIFE10 ENV-UK-000182 May 2012 Katrin Prager Theories of BEHAVIOUR CHANGE April 2012 3 Contents 1. Introduction .. 5 2. Social-psychological theories of BEHAVIOUR and CHANGE .. 7 Rational Choice .. 7 Theory of Reasoned Action & Theory of Planned BEHAVIOUR .. 8 Value-Belief-Norm Theory & Theory of Interpersonal BEHAVIOUR .. 8 Persuasion theory .. 10 Beginnings .. 10 Elaboration Likelihood Model .. 10 Social learning theory, and what motivates people to 11 Community-based Social Marketing & Adoption Theory .. 12 3. Summary .. 16 4.
Tim Jackson (2005), in his review of evidence on consumer behaviour and behavioural change, lists a total of 22 different theories and models that explain people [s behaviour. Andrew Darnton (2008a) reviews over 60 social-psychological models …
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