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UNDERSTANDING BEHAVIOUR CHANGE How to apply …

SEWeb LIFE+ Project Action Number 04 UNDERSTANDING BEHAVIOUR CHANGE How to apply theories of BEHAVIOUR CHANGE to SEWeb and related public engagement activities Katrin Prager, James Hutton Institute May 2012 UNDERSTANDING BEHAVIOUR CHANGE How to apply theories of BEHAVIOUR CHANGE to SEWeb and related public engagement activities Katrin Prager, James Hutton Institute Report for SEWeb LIFE10 ENV-UK-000182 May 2012 Katrin Prager Theories of BEHAVIOUR CHANGE April 2012 3 Contents 1. Introduction .. 5 2. Social-psychological theories of BEHAVIOUR and CHANGE .. 7 Rational Choice .. 7 Theory of Reasoned Action & Theory of Planned BEHAVIOUR .

understanding of the principles of behaviour change. ... 2002)5 while another strand challenges the extent of the gap between value/attitudes and action (Maio, 2011). As Maio points out, the problem is not that values and actions fail to …

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