UNDERSTANDING CONSUMER ONLINE SHOPPING …

I UNDERSTANDING CONSUMER ONLINE SHOPPING BEHAVIOUR FROM THE PERSPECTIVE OF TRANSACTION COSTS By Lingling Gao, Computer Science (SCNU), (UTAS) Submitted in fulfilment of the requirements for the degree of Doctor of Philosophy University of Tasmania (April, 2015) ii DECLARATION I declare that this thesis contains no material which has been accepted for a degree or diploma by the University or any other institution, except by way of background information and duly acknowledged in the thesis, and to the best of my knowledge and belief no material previously published or written by another person except where due acknowledgement is made in the text of the thesis, nor does the thesis contain any material that infringes copyright. Date 02 / 04 / 2015 iii AUTHORITY OF ACCESS This thesis may be made available for loan. Copying and communication of any part of this thesis is prohibited for two years from the date this statement was signed; after that time limited copying and communication is permitted in accordance with the Copyright Act 1968.

Last, but not least, I want to express my love and appreciation to my beloved husband, Xuesong Bai and my lovely daughter, Emma. Without their support, encouragement and sacrifice, my graduate work and this thesis would not have been possible. Special thanks also go to my parents who raised and taught me and always give me encouragement.

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