Transcription of UNDERSTANDING CONSUMER ONLINE SHOPPING …
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I UNDERSTANDING CONSUMER ONLINE SHOPPING BEHAVIOUR FROM THE PERSPECTIVE OF TRANSACTION COSTS By Lingling Gao, Computer Science (SCNU), (UTAS) Submitted in fulfilment of the requirements for the degree of Doctor of Philosophy University of Tasmania (April, 2015) ii DECLARATION I declare that this thesis contains no material which has been accepted for a degree or diploma by the University or any other institution, except by way of background information and duly acknowledged in the thesis, and to the best of my knowledge and belief no material previously published or written by another person except where due acknowledgement is made in the text of the thesis, nor does the thesis contain any material that infringes copyright.
UNDERSTANDING CONSUMER ONLINE SHOPPING BEHAVIOUR FROM ... and organizational behaviour have applied the transaction cost (TC) construct to study how the TCs influence the managers’ decision-making process at the organizational level. At the individual ... collected using an on-street survey conducted on a face-to-face basis in one
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