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Understanding Fish Pricing: From Production to the Table

COOPERATIVE EXTENSION SERVICE Maryland Institute for Agriculture and Natural Resources 5 M aryland Sea Grant Extension Program FINFISH AQUAC ULTURE WORKBOOK SERIES Understanding Fish Pricing: From Production to the Table Douglas W. Lipton Marine Economic Speci alist Understanding Fish Pricing Primary Wholesale Retail Stores Aquaculture Foodservice I Consumers I (From Swartz, 1984) Introduction Your perspective on prices depends on where you enter the seafood market. If you are a seafood producer -an aquacultur-ist or commercial fisherman -you may q uestion why the price you receive for your produd is so low. On the other hand, if you are a seafood consumer you probabl y questi on why seafood prices are so high.

Centaur study showed that retail stores mark up seafood about 32% over their purchase price, whereas food service establishments typi­ cally work on a 178% mark-up. Because we know what the average mark-up is for these establishments, we can calculate the price these establishments paid to the second­ ary wholesaler or distributor for the ...

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