Transcription of UNILATERAL MINIMUM RETAIL PRI E ... - focuskbsales.com
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UNILATERAL MINIMUM RETAI L PRIC E ( UMRP ) POLICY MINIMUM ADVERTISED PRIC E ( MAP ) POLICY Icera | St. Thomas Creations has established this MINIMUM Advertised Price ( MAP ) Policy and UNILATERAL MINIMUM RETAIL Price ( UMRP ) Policy upon sales of Icera and St. Thomas Creations branded products (the Products ) destined for the RETAIL market. It is our express intent that these Policies will facilitate and maintain the rewarding economic returns earned by our dealer community for sales of our Products, and enable them to dedicate sufficient resources towards educating consumers and employees on their benefits, value, and quality. Please note: the standard products listed on Appendix C attached are excluded from (and not subject to) the MAP and UMRP MINIMUM pricing policies described herein. Advertised Price ( MAP ). Authorized Dealers and Distributors may not advertise theProducts to the RETAIL market at a discount of more than twenty-five percent (25%) off the effective ListPrices established by Icera | St.
Unilateral Minimum Retail Price (“UMRP”) – Scope. The UMRP applies to all sales of Icera | St. Thomas-branded products destined for the retail market in the United States and Canada.
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